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Investing for College in 2024: 5 Key Considerations for Parents

Updated: Aug 27

Planning for your child's college education can feel overwhelming, but it's never too early to start. With tuition costs continuing to rise, having a strategic financial plan is essential. The right investment strategy can help you save more efficiently while also taking advantage of various financial tools that provide tax benefits. Here's what to consider as you invest for your child's education in 2024.



Three smiling female graduates in caps and gowns celebrate their achievement, holding diplomas. This image represents the goal of saving for college, highlighting the importance of early planning, tax advantages from 529 plans, and smart financial strategies for parents.
Graduates celebrate the benefits of smart college savings plans.

1. Start Early – Time is Your Best Asset


Starting your savings as early as possible gives you a longer time horizon, allowing your investments to grow and benefit from compounding interest. The earlier you start, the more potential you have to utilize higher-yield options, whether through traditional savings accounts or investment accounts. Given the current landscape, where the average cost of college ranges from $10,000 to $40,000 per year, saving aggressively is more important than ever. Planning ahead ensures you’re not left scrambling to cover costs as college approaches.


2. Explore 529 Plans – Tax and Investment Advantages


A 529 plan remains one of the best tax-advantaged vehicles for college savings. This special type of investment account not only allows your contributions to grow tax-free but also enables tax-free withdrawals when used for qualified education expenses. And it's not just for college—529 plans now offer tax-free withdrawals of up to $10,000 annually for K-12 tuition, depending on state laws.


As of 2024, parents and other contributors can contribute up to $18,000 per year per individual ($36,000 for married couples giving jointly) without incurring gift tax penalties. The key to maximizing the value of a 529 plan is consistency—setting up automatic contributions from each paycheck ensures steady growth over time. Additionally, a financial advisor can help you tailor your portfolio based on your time horizon and investment preferences.


529 plans now offer even more flexibility, as they can also be used to pay off student loans. The lifetime limit for using 529 funds to repay student loans is $10,000 per beneficiary. This provides an additional benefit for families who may have leftover funds after paying for college or wish to help a child or relative manage student loan debt.


Consistency is key to maximizing the value of a 529 plan. Setting up automatic contributions from each paycheck ensures steady growth over time. Additionally, a financial advisor can help you tailor your portfolio based on your time horizon and investment preferences.


3. Get Your Child Involved: Custodial Accounts Teach Financial Responsibility


Consider setting up a custodial account under the Uniform Gifts to Minors Act (UGMA) or Uniform Transfers to Minors Act (UTMA) to involve your child in their college savings. These accounts allow minors to hold and invest money, offering them a hands-on learning experience in financial responsibility. For example, money gifted to them by family members or money they earn through part-time jobs can be deposited into these accounts. These accounts can also provide a jump-start for their college fund, and engaging your child in the process teaches them valuable financial skills they'll carry into adulthood.


4. Adapt Your Investment Strategy Over Time


Just like retirement planning, your investment approach should evolve as your child approaches college age. While you may initially focus on growth-oriented investments, such as stocks and mutual funds, it’s important to gradually shift towards more conservative investments like bonds or cash as the college years get closer. This helps preserve the value of what you've built and ensures funds are readily available when tuition payments start. Regularly reviewing and reallocating your investments can safeguard your savings while allowing for continued growth.


5. Leverage Tuition Payments and Other Creative Funding Solutions


If you started saving later than planned or need additional help covering costs, don't panic. You can still take advantage of creative solutions. For instance, anyone—whether it's a grandparent, relative, or friend—can make direct payments toward tuition without incurring a gift tax penalty. This is particularly useful if you have generous benefactors who want to contribute but don’t want to be limited by the annual gift tax exclusion.


Additionally, encourage your child to explore a variety of college options rather than focusing on just one school or specialization. Sometimes, looking beyond traditional choices can open doors to affordable alternatives that still meet their goals. For instance, many students have found success by pursuing degrees in less conventional schools that align with their career interests while remaining budget-friendly.


Your Takeaways


Saving for college is like any other financial goal—consistent savings and a well-thought-out plan are key. Your financial advisor can guide you through the right investment options and strategies to ensure that you and your child are prepared for the costs of higher education.

 

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